Quenzel’s 3-pronged approach typically drives a 20% to 49% increase in marketing response rates, without increasing your marketing spend.
Quenzel’s 3-pronged approach typically drives a 20% to 49% increase in marketing response rates, without increasing your marketing spend.
Quenzel’s 3-Pronged, Integrated Brand-Marketing Team ensures you get the right:
♦ Strategic Marketing Research and Planning to isolate the optimal customer brand-value proposition and identify the most effective brand- messaging and brand-marketing strategy to drive the buyer behavior you need.
♦Marketing Campaign Management for cost- effective, on-time new customer acquisition, current customer optimization, and high-value customer loyalty and retention marketing campaigns.
♦Campaign Marketing Metrics for advanced R.O.I. tracking, reporting, and analysis to enable continuous improvement in your marketing response rates and overall business results.
OVERCOMING TODAY’S MARKETING CHALLENGE
‘Driving Significant Growth in Response Rates Means You Can’t Keep Doing the Same Things the Same Way. Today, Winning Requires Fresh Thinking About Your Business, Brand, Customers & Competitors.’
Founder, President, and CEO
Colleen Quenzel
Colleen founded Q&A in 2005 bringing 20+ years of marketing experience, including the development of the “Miles for Magazines” customer loyalty program, partnering with 8 of the top 10 U.S. airlines. The largest magazine subscription agency in the US, Synapse Group, recruited Colleen for a senior marketing leadership role to accelerate growth. Colleen developed a new business model, marketing distribution channel and go-to-market strategy for the firm; launching the new business unit within months of her arrival. She oversaw the acquisition of 22 strategic marketing partners in the travel and entertainment industry, managed the marketing relationships with such leading consumer brands as United Airlines, American Airlines, Marriott Hotels, Universal Studios and American Express, and managed the team responsible for multi-million-dollar, direct mail co-marketing campaigns.
Founder, President, and CEO
Colleen Quenzel
Colleen founded Q&A in 2005 bringing 20+ years of marketing experience, including the development of the “Miles for Magazines” customer loyalty program, partnering with 8 of the top 10 U.S. airlines. The largest magazine subscription agency in the US, Synapse Group, recruited Colleen for a senior marketing leadership role to accelerate growth. Colleen developed a new business model, marketing distribution channel and go-to-market strategy for the firm; launching the new business unit within months of her arrival. She oversaw the acquisition of 22 strategic marketing partners in the travel and entertainment industry, managed the marketing relationships with such leading consumer brands as United Airlines, American Airlines, Marriott Hotels, Universal Studios and American Express, and managed the team responsible for multi-million-dollar, direct mail co-marketing campaigns.
Earl Quenzel
During his career, Earl was recruited by two major airlines and the leading telecom brand to help guide them through industry deregulation and lead the marketing teams tasked with transforming from operating in a highly regulated business environment to winning in a highly competitive, deregulated marketing environment. Earl was also recruited by two start-up ventures to lead the marketing and sales teams responsible for developing and launching two successfully travel brands: the Travel Channel in 1988 and the eCommerce brand Priceline.com across Europe in 2000.
Partner
Partner
Earl Quenzel
During his career, Earl was recruited by two major airlines and the leading telecom brand to help guide them through industry deregulation and lead the marketing teams tasked with transforming from operating in a highly regulated business environment to winning in a highly competitive, deregulated marketing environment. Earl was also recruited by two start-up ventures to lead the marketing and sales teams responsible for developing and launching two successfully travel brands: the Travel Channel in 1988 and the eCommerce brand Priceline.com across Europe in 2000.
